Skip to main content

You’re Welcome to Discover the new look Laois

YOU’RE WELCOME to discover the new look Laois

There’s a whole lot to love about Laois. Undiscovered castles and historical gems tell our story better than we ever could. Expansive outdoors lie ready and waiting to be explored.

Enchanting as ever but now with a refreshing new look

It’s time to showcase all the great things about our county with a fresh new look.  The new marque is made up of vibrant colours that capture the energy of a county whose reputation as a destination is growing bigger and brighter every year.

In the past Laois we may have been shy in promoting all the great things there are to see and do.   Now consider our doors wide open.  And come on in… because you’re truly welcome to our place.

The new brand has at its core, a message of welcome.  There is nothing better than a proper welcome to make you feel relaxed and be one of us.   This very essence is captured in our new breath taking video.  It showcases our natural beauty and vitality and it’s a secret we just cannot keep any longer!

Collaboration and team work brings long lasting results.

The local tourism businesses of Laois have built a strong network of collaboration and cross promotion.  This has been underpinned with ongoing support from Laois County Council and Laois Partnership Company.  The hard work of both the industry and local authorities can be seen in the reinvigoration of Laois Tourism and the development of a new suite of assets

These include:

  • New brand toolkit based on the theme of You’re Welcome
  • New Destination video’s 1 x 2 min
  • New website, packed full of activities, blogs, itineraries
  • New photography bank for members
  • Ongoing paid and organic member promotion
  • New suite of publications in production
  • Laois_Discover_LR Laois_GARDENS_LR Laois_EXPLORE_LR
  • Ongoing training and networking events
  • Ongoing marketing support for members

YOU’RE WELCOME to our place

Unspoilt countryside, stunning scenery, and a wealth of activity all knit seamlessly together for the perfect inland escape. Whether you’re looking for a break from it all, or a big party buzz, we’ll look after you in Laois.  For a full list of things to do, places to stay, great places to eat and just all round chill see