About Laois Tourism
Laois Tourism is a voluntary body made up of local tourism providers who strive to grow tourism in Co. Laois.
For most tourists, getting a real flavour of the places they visit is about an all-encompassing experience, from where they lay their heads, the food they eat, the sites they visit, the things they do and the people they meet.
Tourism is everyone’s business and working together with local tourism providers, local authorities, Failte Ireland and the local community we are delivering a truly immersive authentic and real Laois tourism experience.
The 2018-2023 Laois Tourism Strategy is the roadmap that Laois Tourism are following to take a long term and holistic view on growing tourism in Laois.
What is Laois Tourism currently doing?
Working with Laois Partnership and Laois Council to secure funding to deliver on the strategic marketing plan for 2020/2021.
Keeping members informed of all relevant tourism funding opportunities to maximise business potential. Laois Tourism can also work with members to help make applications to Laois County Council, Laois Partnership, Laois LEO, Failte Ireland and other relevant funding channels that may come available. We also work with members to apply for Laois County Council Festival Funding.
Spreading the Word
The awareness of tourism in Laois has grown significantly in the last 24 months and is continuing. We are developing our online marketing presence, growing social media and attending trade shows, organising events and meeting members on a weekly basis.
Digital Marketing & PR
Growing digital marketing through social media. We have grown the Laois Tourism social media presence has grown by 100% in the last year . Weekly emails keep members informed on what’s happening around the county. This will continue to develop and grow. Harnessed over €10,000 worth of PR, where Laois was profiled at a national level. Facebook, Instagram, Twitter are just some of our social media channels.
Created Engaging Content
A What’s On Guide is created and distributed. This highlights and details events across the county. If fact we’ve promoted over 1000 events over the last 12 months.
Networking, Partnership and Collaboration
Through our networking events and daily contact, we have developed a collaborative and cross selling model for members. The expertise of the board is available to the members on a daily basis.
Laois Tourism have secured a training programme for 2021 for all members. This training will look at the development of tourism experiences across the county.
Laois Tourism board employ Big Idea Consulting to implement and animate the Laois Tourism Strategy 2018 – 2023.
It’s better when we work together so check out our benefits of membership and give us a call. We’re always looking for more like minded businesses to sign up.
5 Easy Steps for members to engage and increase traffic to your business/service/attraction
- Upload your Business & Events List
- Get involved with social media
- Tag us in photographs on instagram (and how to do it)
- Image and video banks
- Media and influencer programmes